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We are Rowing’s Story Tellers.

Our mission is to elevate the sport and change the lives of rowers around the world. We are in restless pursuit to move rowing forward in a direction that is authentic and socially impactful.
Through storytelling and entertainment, we promote traditional flat-water rowing, indoor rowing, and Cross Fitters and we seek to disrupt the status quo.
We are a consortium of Finish Line Rowing, Pocock Racing, Leonard Insurance and The Premier Rowing League.


Our Blog

  • Coxing A Head Race
    In the fall, races are generally time trials, which are longer races where each boat starts one […]
  • Fall Steering – A Coxswain’s Season
    Fall is a great season to hone your skills and make an impact on your boat as […]
  • Boat trailering insurance
    This one is important. Very Important.   We apologize in advance for the long post, but it’s worth […]

Rowing in the News

Synchronizing your body.

Coordination is the integration of the central nervous system’s processes of speed, strength, endurance, and flexibility. To improve your rowing, you must learn to perform the stroke in consistent patterns. Adapting to higher stroke rates and being able to make subtle adjustments in your stroke to stabilize the hull or clean up bladework can be […]

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Sharpen your stroke

The final month before your peak race is a time to shave off every possible second and add to your boat speed. Start by maximizing your time on the water through careful planning and by putting extra emphasis on the weakest part of your race. Keep your technical work at 75 percent pressure. This allows […]

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