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We are Rowing’s Story Tellers.

Our mission is to elevate the sport and change the lives of rowers around the world. We are in restless pursuit to move rowing forward in a direction that is authentic and socially impactful.
Through storytelling and entertainment, we promote traditional flat-water rowing, indoor rowing, and Cross Fitters and we seek to disrupt the status quo.
We are a consortium of Finish Line Rowing, Pocock Racing, Leonard Insurance and The Premier Rowing League.

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Rowing in the News

Four Crews Attempt ‘Water Iditarod’ – Rowing News

Four rowing shells were among the 33 boats entered in this year’s Race to Alaska, a 750-mile “Iditarod of the water” from Port Townsend, Wash., … Read full article here. Interested in more Rowers Choice and rowing content?  Click here to learn about these rowing coaches and their rowing teams.

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Liz O’Leary Retires From Radcliffe – Rowing News

The two-time Olympic rower guided Harvard-Radcliffe crews for 37 years, earning admiration for her character as much as her racing success. Read full article here. Interested in more Rowers Choice and rowing content?  Click here to learn about these rowing coaches and their rowing teams.

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